Cutwater Adopts New Identity, Packaging Revamp

Cutwater Adopts New Identity, Packaging Revamp
Credit: Cutwater via klgpr

As part of Cutwater’s “Open the Bar'' campaign, new packaging updates are designed to make it easier for consumers to understand what canned cocktails actually are. Updates include:

  • Clarity & Transparency: Cutwater’s new can design clearly outlines the exact amount of shots & a box with a bulleted list of what’s inside i.e. Cutwater Tequila, Triple Sec & Lime Juice on the Margarita can
  • Real Spirits: With so many canned cocktails and RTDs on the market, Cutwater’s elevated can design emphasizes, that unlike other leading brands, Cutwater is made with Real Spirits distilled onsite at their San Diego facility
  • Easily Recognizable Graphics: The new and improved can design gives clear visual cues for the contents of each can including illustrations of each cocktail in the form you might find it at your favorite bar, plus flavor notes like lime and ginger beer for the Vodka Mule