Drizly has laid off about 100 employees in what it said was "a part of a corporate restructure as Drizly officially begins integrating certain operations into Uber," which acquired Drizly last year, "for a strategically aligned centralized BevAlc vision.

At the end of 2022, Drizly announced a "new brand direction" with a "redesigned product experience" and expanded shipping capabilities.  Among the new features on its platform was Drizly ads, "a full suite of advertising tools" allowing bev/al brands to "reach consumers at every stage of their buying journey," and The Stir, a digital drinks magazine.

Drizly content producer Jeremy Glass, who helped launch The Stir, was among those let go.  Drizly said it planned to continue the magazine.

The layoffs came despite an 11% increase in active monthly consumers, a 20% increase in trip, a 28% increase in gross bookings and an 83% increase in revenue.  Despite those impressive numbers, Uber's annual report issued earlier this week showed its net loss ballooning to $9.14 billion from $496 million.  

Uber attributed its loss to "pre-tax loss on debt and equity securities and a $142 million net unrealized loss on other investments."  More than 30% of its net loss was the result of $1.8 billion of stock-based compensation expense.  

Brewbound first reported the layoffs.