Drizly's Fastest-Growing Alcohol Categories
Several new categories topped the list of the fastest-growing drinks on Drizly last month. In the liquor category, aguardiente – the strong spirit made in Spain, Portugal, and many Spanish- and Portuguese-speaking countries in the Americas – experienced a high year-over-year sales increase in November, led by Colombian brand Antioqueno.
Pilsner also had an unusually high growth rate, led by Corona Extra and Pacifico Clara. Within the wine category, Nerello Cappuccio led growth last month. The grape is often blended with Nerello Mascalese in Sicily’s popular Etna Rossos, like the top-selling Tenuta Delle Terre Nere Etna Rosso. These wines often carry a higher price point; the average unit price for Nerello Cappuccio on Drizly is $25.