In celebration of Day of the Dead, Espolòn Tequila has partnered with premier streetwear marketplace, Stadium Goods, and globally recognized Mexican artist, Saner, to offer a limited-edition line of apparel.
The "Calavera Collection" includes custom-made wearable pieces that pay homage to popular Mexican symbols like calaveras - or candy skulls - and marigolds, with each design inspired by one of Espolòn's four award-winning tequilas. The line was created to honor the Mexican traditions of Day of the Dead, a holiday in which the souls of deceased relatives are honored through stories, food, drink and celebration.
"Day of the Dead is one of the most important holidays in Mexico, and our streetwear collection with Stadium Goods and Saner will bring to life the traditions of the holiday in a way that feels fresh and contemporary," said Sean Yelle, White Spirits Marketing Director at Campari America. "Our Calavera Collection was created to shed light on the traditions of the holiday while spotlighting one of Mexico's most popular artists, Saner."
Releasing on the Day of the Dead (11/1), the Calavera Collection will be dropping at Stadium Goods' New York City retail store for one day only from 12pm-8pm, where fans will receive bespoke pieces from the line that will be screen printed in real-time. For those located outside of New York City, 50 pieces from the collection will be available online via a nationwide sweepstakes from Oct. 24-Nov. 2.
Fans 21 and up can tag a friend and share their own personalized literary calavera, or satirical poem that is traditionally written for the Day of the Dead, on Espolòn's 10/24 Instagram post (@espolontequila) for the chance to win an exclusive item from the collection.