Fishers Island Lemonade launched two new flavors just in time for summer: Blueberry Wave and Nude Peach. These new flavor introductions mark the brand's second-ever line extension.
Fishers Island Lemonade pioneered the canned cocktail category as one of the first spirit-based canned cocktails created in the United States.
Along with the launch of two new flavors, the brand is debuting an elevated new look with a lifestyle aesthetic for each of its canned cocktails and transitioning into paperboard wrap for all four-packs and variety packs. For example, golf graphics can now be found on Fishers Half & Half - replacing Fishers Spiked Tea with a new name - that reflect its popularity on the golf course. Additionally, ocean wave imagery and beach elements complement the can and packaging graphics of new Blueberry Wave and Nude Peach flavors.
"Our fruit-forward flavors are made for summer and are clear winners for the next evolution in our family of lemonades," said Fishers Island Lemonade Founder Bronya Shillo. "We have received a strong positive response to the initial rollout of Blueberry Wave and Nude Peach, and could not be more thrilled to start seeing them hit shelves. The quality of our ingredients continues to be a focus for us and we can't wait to hear how consumers react to the delicious, full-flavor taste consumers have come to expect from Fishers."