NASCAR announced a new multiyear partnership with Fuel by Franzia, naming the brand the Official Wine-Based Ready-to-Drink (RTD) Partner of NASCAR beginning in 2026. As an Official Partner, Fuel by Franzia will engage fans through national promotions, custom content, at-track activations and marquee entitlements at some of NASCAR’s most iconic venues.

“NASCAR delivers unmatched, full-throttle energy and a deeply connected fan base — and that’s exactly where Fuel by Franzia belongs,” said Helen Kurtz, Chief Marketing Officer, The Wine Group. “With Fuel by Franzia entering the RTD space, this partnership with NASCAR is a game changer for the brand, placing us at the center of race-day culture and giving us the opportunity to connect with NASCAR’s passionate fan base through bold experiences and social moments.”