Hard Mtn Dew Livewire is the first addition to the flavor lineup, and is described as "an electrifying new twist on the classic, fan-favorite soft drink with a jolt of orange citrus refreshment, 5% ABV, no caffeine, no added sugars and 100 calories per serving."
To celebrate the launch, Hard Mtn Dew is hosting a "Definitely Over 21" launch party at a retirement community in Florida -- the retirement capital of the world. The "Definitely Over 21" launch party will prove that just because you've surpassed the legal drinking age doesn't mean you have to stop having fun. Hosted in the Orange State, the party is "exclusively" for residents 55+ as well as one member of Hard Mtn Dew Nation who dreams of spending spring break at one of America's most notorious party destinations.
fans can enter for the chance to celebrate the introduction of Hard Mtn Dew Livewire with a mature spring break unlike any other. Fans can visit DefinitelyOver21.com and tell the brand how you'd spend your spring break at a retirement community with Hard Mtn Dew. The sweepstakes is open through March 10.
The winning submission will receive a trip to the "Definitely Over 21" party in Florida for themselves and a guest, including roundtrip airfare, two nights lodging, transportation and a $1,000 spending allowance. Contest entrants must be twenty-one years of age and be a U.S. resident.