Hotaling Taps General Beverage for Wisconsin

Hotaling & Co., the leading artisanal spirits distiller & importer, announced a new distribution partnership with General Beverage and Saratoga Liquor Co. to manage its award-winning portfolio throughout Wisconsin.

About General Beverage:  Family-owned since its inception in 1933, General Beverage has more than 1,000 employees spread across eight locations, including Madison, Milwaukee, and Oshkosh.  The company operates in all of Wisconsin’s 72 counties and consults with, sells to and services more than 13,200 licensed beverage retailers. With state-wide coverage and 550,000 square feet of warehouse space – including 50,000 square feet of cooler space.

What They're Saying:  Hotaling's Gregory Fitch, Chief Sales Officer and SVP-Sales, calls it an "exciting opportunity" for Hotaling.  Jeff Wiles, SVP of Sales & Marketing for General Beverage added: “We are grateful for the opportunity and responsibility that Hotaling & Co., has entrusted in us to optimize their business in Wisconsin. We see this as a truly synergistic partnership – where our resources will increase efficiencies while Hotaling’s impressive portfolio fills in some category gaps for us.”