House of Smith Expands Salesforce, Plans U.S. Expansion
House of Smith (HOS), Washington State's largest winemaker-owned winery, has assembled a powerful, nationwide sales force to spearhead aggressive US expansion plans. These leaders join National Sales Manager Gaetan Ingrassia, now also serving as Western Regional Sales Manager. The four new additions include: Kate Woodward rejoins House of
House of Smith (HOS), Washington State's largest winemaker-owned winery, has assembled a powerful, nationwide sales force to spearhead aggressive US expansion plans. These leaders join National Sales Manager Gaetan Ingrassia, now also serving as Western Regional Sales Manager. The four new additions include:
Kate Woodward rejoins House of Smith to oversee the Great Lakes, bringing 10 years of prior experience with the brand.
Michael Lester oversees sales in the Great Plains region with over 15 years of experience from M Imports and Groth Vineyards & Winery.
Andrew Broden will focus on the Southeast market after spending more than 25 years in sales for companies like Pernod Ricard, Barefoot, and Michael David.
Gerard Catanzano will champion the Northeast region, drawing on two decades in wine sales for brands including Mendocino, Summerland, and Provenance.
"I see the current environment creating opportunities the American wine industry has seen only a few times in the past 30 years," said winemaker Charles Smith. "Now is the time for innovation, quality and growth. Our A+ sales team is ready once again to take the market by storm."
The House of Smith brand continues its global growth with recent releases like SEX Rosé and REAL WINE, expanded global distribution, and new releases such as Blossom Fury poised to reach 71 countries and six duty-free markets worldwide through a partnership with Pasqua Wines of Verona, Italy. (HOS), renowned wine brand and Washington State's largest winemaker owned winery, is charging full speed ahead on a major national and global growth strategy.
Defying industry uncertainty, HOS assembled a powerful, nationwide sales force to spearhead this aggressive US expansion. These leaders join National Sales Manager Gaetan Ingrassia, now also serving as Western Regional Sales Manager. The four new additions include:
- Kate Woodward rejoins House of Smith to oversee the Great Lakes, bringing 10 years of prior experience with the brand.
- Michael Lester oversees sales in the Great Plains region with over 15 years of experience from M Imports and Groth Vineyards & Winery.
- Andrew Broden will focus on the Southeast market after spending more than 25 years in sales for companies like Pernod Ricard, Barefoot, and Michael David.
Gerard Catanzano will champion the Northeast region, drawing on two decades in wine sales for brands including Mendocino, Summerland, and Provenance.
"I see the current environment creating opportunities the American wine industry has seen only a few times in the past 30 years," said winemaker Charles Smith. "Now is the time for innovation, quality and growth. Our A+ sales team is ready once again to take the market by storm."