While many companies have set strategic goals to reduce their carbon footprint and adopt more sustainability measures, very few have yet been able to achieve a positive return-on-investment (ROI) for these types of activities. However, Jackson Family Wines, the 9^th largest winery in the U.S., producing over 6 million cases of wine annually, and with operations in 8 countries, has recently made their sustainability ROI public.

This excellent piece in Forbes by Liz Thach, MW, tells how JFW has gotten a positive ROI from sustainability.