IRI and NPC Merged, to Be Known as Circana
Information Resources, Inc. ("IRI") and The NPD Group ("NPD") today unveiled a new combined company name and brand identity: Circana. The name is intended to convey a "full-circle view of he consumer, store and wallet," said Kirk Perry, president/CEO. and chief executive officer.
Information Resources, Inc. ("IRI") and The NPD Group ("NPD") today unveiled a new combined company name and brand identity: Circana.
The name is intended to convey a "full-circle view of he consumer, store and wallet," said Kirk Perry, president/CEO. and chief executive officer.
Leveraging the vast data and expertise of its heritage firms, Circana tracks millions of products spanning 2,000+ categories across 500,000+ stores in 20 countries, with insights powered by the industry's most advanced technology platform, Liquid Data®. Today, Circana advises almost 7,000 brands and retailers worldwidE.
