Irish Distillery Sponsors Pittsburgh Steelers
Dublin Liberties Distillery and the NFL’s Pittsburgh Steelers have entered a multifaceted, three-year sponsorship agreement naming the distillery the “Proud Partner of the Pittsburgh Steelers” featuring Dubliner Irish whiskey. This marks the union of two iconic entities with deep Irish roots.
The partnership is being supported with visibility across the Pittsburgh Steelers’ social and digital platforms, including LED ribbon board signage in Acrisure Stadium.
The Dublin Liberties Distillery is releasing a limited-edition Steelers branded Dubliner Irish whiskey — Dubliner Steelers Select. This is the first in a series of exclusive Dubliner Whiskies to be released yearly throughout the sponsorship program offering the loyal fanbase of the football team (the fourth largest in the NFL) the opportunity to enjoy a bespoke, premium Irish whiskey.
Dubliner Steelers Select will be sold in Pennsylvania Liquor Control Board stores in the greater Pittsburgh area as well as online via www.DublinerWhiskey.com and www.Reservebar.com. Each bottle will come in an eye-catching collectable gift box.
The Dubliner Steelers Select pays homage to the Irish roots of the team’s owners, which span three generations. The first release will celebrate 90 seasons of Steelers football as the franchise was founded in 1933. This whiskey offers big, bold flavors showcasing the breadth and scale of The Dublin Liberties Distillery to offer an aged Irish whiskey with broad consumer appeal. A blend of malt and grain whiskey, the liquid is aged for a minimum of three years and up to 10 years in Bourbon casks. The Dubliner Steelers Select is available in 750ml and has a RRP of $60.
To support the launch of Dubliner Steelers Select, a sweepstake, The Pot of Black and Gold, is offering Steelers Nation the opportunity to win monthly prizes including game-day tickets, autographed and non-autographed merchandise and a grand prize of a trip for two to Dublin, Ireland, including roundtrip airfare, three night’s accommodation and a visit to The Dublin Liberties Distillery.
The Dublin Liberties Distillery and QB North America, who represents The Dublin Liberties Distillery in the U.S., are supporting on- and off-premise customers for game day, with a ‘Big Game Dubs’ activation program for the Dubliner brand in key markets offering point of sale for promoting drink specials, giveaways and consumer contests. Dubliner Irish whiskey is available in 42 states.
Steve Ward, CEO, QB North America, comments: “This sponsorship agreement demonstrates the company’s continued commitment to invest in and grow Dubliner Irish whiskey in the United States, particularly at a time when the Irish whiskey category is performing well in this market. The U.S. is the largest single market for Irish whiskey globally with about 40 percent share of worldwide volume1.