Jameson Intros 1st 360 Campaign in Over a Decade

Jameson(Pernod Ricard) is introducing its biggest U.S. campaign in more than a decade, titled Widen the Circle.

“Jameson has always understood the power of togetherness, especially those that are seemingly random or unexpected,” said Pam Forbus, SVP, Chief Marketing Officer, Pernod Ricard North America, who goes on to explain that the brand that believes in a world where there are no strangers, only friends you have yet to meet.

The new campaign, she adds,  is an open invitation to seek out and embrace those spontaneous, serendipitous moments that spark new connections and cherished memories.  “Widen the Circle is a celebration of those powerful encounters that authentically bring new friends together and ultimately make the world feel like a smaller place.”

Widen the Circle builds upon the world’s No. 1 Irish Whiskey’s 240-year legacy of craftmanship, collaboration and celebration of life’s everyday moments, both big and small. Anchoring the campaign is a 30-second TV spot starring Irish comedian, actor and writer Aisling Bea – the creator and star of BAFTA award-winning show ‘This Way Up’ and star of Netflix’s ‘Living with Yourself’ – whose witty tone raises a toast to those who embrace authentic, unexpected and often cheeky moments when people find their kindred spirits.

Created by TBWA\Dublin, “Widen the Circle” is a 360-degree campaign, running on TV, online video, social and e-commerce.  You can view the spot  onYouTube.