Jeff Popkin, who for six years was CEO of Mast Jagermeister US, has been named CEO of Ghost Tequila.
In addition to leading the popular Jagermeister brand, he was responsible for the Mast-Jägermeister US joint venture with Teremana Tequila. Popkin’s extensive experience in all segments of the beverage industry also includes spells as president of Vita Coca Co., where he led the company’s North American expansion; CEO of Red Bull Distribution Co.; and various senior management roles at Molson Coors. He is currently a Non-Executive Director with the No. 1 global premium mixer brand, London-based Fever-Tree.
Ghost has experienced more than 100% year-over-year growth in volume and is now available in all 50 US states, as well as in international markets such as the Caribbean, Europe, and Asia Pacific.
In another development, Ghost announced the Raptor Group has provided a new round of financing for Ghost.