Lone Star Beer Offers Limited Edition Duck Camp Packing

Inspired by the nostalgia of the post-hunt hangs, Lone Star Beer and Duck Camp leaned into an 80's themed "time capsule" campaign: Lone Star Beer in Duck Camp Camo - So Doves Don't Try To Drink Your Beer While You're Hunting Them. The campaign, in partnership with creative agency Easy Pete's, follows an unsuspecting dove hunter, Braxton, and his friends as they frolic through the brush with their Duck Camp camo laced Lone Star packaging.

he co-branded merch collection includes 80's Texas Outdoors inspired hats, t-shirts and custom beer koozies so the Lone Star is cold and accessible after the hunt. The limited merchandise is available starting Thursday, September 1 at DuckCamp.com and LoneStarBeer.com.

Merchandise will also be available at "Popperville" events, a tailgating event series taking place at Duck Camp's retail locations in Austin and Houston on Saturday, September 3.

"Being the National Beer of Texas, we love working with brands that fit our consumer's lifestyle, that are rooted locally, and share our love for the land of Texas," said Lone Star Beer Brand Director Daniel Crawford. "After an exciting year of using their Midland Camo on our packaging during hunting season, we wanted to go bigger this year with a campaign rooted in the lore of 80's Texas Outdoors."