Michelob Ultra's Big Game Spots Focus on Golf

Two golf-themed ads feature legendary athletes and entertainers hitting the links.  The Michelob Ultra ads will also highlight the new Netflix docuseries, "Full Swing," which follows a diverse group of professional golfers across an entire PGA seasons.  

In a first for both Anheuser-Busch and Instacart, fans can purchase Michelob Ultra through a series of shoppable 'stock up' TVCs airing ahead of the Big Game. Instacart will bring the partnership to life through shoppable media on their app, email marketing, push notifications, and social posts, reminding users that Instacart is their ultimate shopping destination for all football viewing party needs.

"Michelob Ultra is a clear fan favorite and the number one most-purchased beer on Instacart for the last nine months," said Instacart CMO Laura Jones. "We're thrilled to partner with Michelob Ultra for our first major, cross-channel, co-marketing campaign during the NFL playoffs to help consumers stock up on Michelob ULTRA and other game day essentials, which can be delivered right to their doorsteps in as fast as one hour."

nsuring that the next generation of golfers will be showcased in style, the brand is expanding its partnership with innovative and inclusive golf apparel brand Devereux Golf. Alongside Michelob Ultra, Devereux Golf will launch its first-ever women's line, a continuation of Michelob Ultra's commitment to gender equality in sports. The limited-edition collection inspired by retro golf culture features several items designed to be worn on or off the golf course, including the "Stand Out Club Polo," the "Superior Club Cardigan," the "Sunday Best Sweater Vest" and more.

In another first for Anheuser-Busch the Big Game spots will be shoppable, and viewers can take home select pieces that are featured in the commercials.

The Michelob Ultra x DVRX Collection are available on michelobultra.com/ultraclub and dvrxthreads.com.