The size and nature of Bethenny Frankel's investment in Mingle Mocktails was not disclosed, but her intention was.
"The spirits industry is a boys club - breaking into it requires a strong voice and innovative ideas," says Frankel. "Skinnygirl was groundbreaking, allowing me to disrupt the space in a unique way. With Mingle, we're addressing a different consumer need and bringing much-needed excitement and variety to the non-alcoholic market," she adds.
Established in 2017 by Laura Taylor, Mingle is an inclusive line of sparkling mocktails that can be enjoyed on their own or as mixers. Taylor, having given up alcohol, discovered the challenges of social gatherings without a non-alcoholic option beyond boring seltzer.
Inspired to create a delicious product that allows everyone to feel included and celebrate their choice to drink or not, Mingle was born. Crafted with real fruit juices, botanicals, and a refreshing effervescence, each of Mingle's six flavors elevates any occasion, whether it's a night, a week, or a lifestyle without alcohol.
Frankel's business acumen will be instrumental in expanding the brand's national retail presence, which already includes top retailers such as Whole Foods, Walmart, CVS, Albertsons Safeway, Total Wine, Costco, Wegmans and more. To accelerate Mingle's growth among its target female demographic, Frankel will also leverage her platform through social amplification, events, and other initiatives.