Molson Coors to Intro Simply Spiked

Molson Coors Beverage Co. will introduce Simply Spiked Peach March 27.

Fundraising platform Helio found that peach is the most popular beverage flavor on a leading social media platform. And IRI wrote that peach flavor is expected to outperform 90% of all other food and beverage ingredients over the next four years, resulting in a 137% boost in peach-flavored total alcohol and beer dollar sales over four years.