Molson Coors to Launch Topo Chico Spirits Line

Molson Coors Beverage Co. introduced  Topo Chico Spirited, a new line of canned cocktails made with real spirits, real juice and sparkling water.

With Topo Chico Spirited, Molson Coors is showing it’s a serious player in the spirits aisle, where it’s already staked out a claim with Coors Whiskey Co.’s award-winning Five Trail Blended American Whiskey.

“Consumers are more curious than ever, and we want to be there with them at key occasions, whether at home or in their favorite bars and restaurants,” said David Coors, vice president of next-generation beverages. “A product like this, made with real spirits, real juice and the strength of the Topo Chico master brand, is a natural fit for a cocktail-forward lineup in the RTD space.”

Though Topo Chico Spirited shares the same parent brand name as the hard seltzer, the similarities stop there. Slated to debut nationally in 2023, the RTD cocktail line will launch with tequila and vodka varieties — two of the most popular spirits in the U.S.

Topo Chico Spirited is the latest innovation coming out of Molson Coors’ relationship with The Coca-Cola Company, which has already produced home runs like Topo Chico Hard Seltzer and Simply Spiked Lemonade. And it arrives at a time when drinkers are increasingly reaching for spirits-based RTDs. The segment grew 53% in 2021, about double the growth of the wine- and malt-based categories, according to market research firm IWSR.