Who & What --

Pernod Ricard USA selects Publicis Santé as its new media agency of record for its robust portfolio of brands spanning Spirits, Wine, and RTDs.

Pernod Ricard USA will tap Publicis Groupe's expertise in building bespoke client solutions and will work closely with the OmniMedia team as well as The Mix, Pernod Ricard's internal content agency.

"We have seen significant success and lift in metrics across the board from contextual targeting and dynamic creative optimization and have been impressed by Publicis Santé's ability to act as a strategic thought leader in this space", said Jenny Hermanson, Senior Director, OmniMedia.