Anheuser-Busch is bring back the classic look that first appeared on Natural Light cans in 1979, just two years after the brand debuted. It's a white can, blue letters and gold and red highlights.
It's also an attempt to appeal to the middle age crowd, now that Natty Light's traditional audience of younger drinkers is flocking to low-calorie beers or alternative alcoholic.
"We realized it’s not just legal drinking-aged people that are drinking our beer, but all the way up to 30- to 40-year-olds. We’re not pivoting away from college, but now we’re welcoming in a whole new cohort that has always existed, but that we hadn’t paid the attention or time they deserve to," Krustyn Stowe, who heads up marketing for the brand, told CNN.
Miller Lite pulled something similar – bringing back a version of of its white can design that hadn't been seen since the 2000s and 2010s. Miller Lite's sales skyrocketed.