Stateside Brands announces the launch of Super Lyte – a vodka-based RTD inspired by classic sports drink flavors. Super Lyte is a flavorful, non-carbonated Vodka + Ade beverage positioned to be a staple for Gen Z and Millennial consumers looking for an easy to drink RTD that fits their active lifestyle. Each can is 4.5% ABV with just 90 calories, zero grams of sugar and zero bubbles. 

“Building on our success with Surfside, we are thrilled to introduce Super Lyte and lead the way for growth in this emerging segment within beverage alcohol,” said Stateside Brands CEO Clement Pappas. “We are an innovative leader and take tremendous care in crafting the best possible tasting beverages within the industry.

"The initial response from our team members, distributor partners and key customers on the quality and flavors has been incredible! We are hearing very similar comments about Super Lyte that

“We have been ideating and developing Super Lyte for over two years, after identifying a growing trend from consumers who enjoy mixing sports drinks with vodka,” said Stateside Brands President and Co-Founder Matt Quigley. “As Stateside Brands continues to grow into a top-performing national supplier, one thing remains consistent: our commitment to creating best-in-class new-to-world brands. We love how the branding and packaging has come together and cannot wait to get Super Lyte into the hands of consumers across the country.”

Super Lyte will be launching in over 20 states along the East Coast and in the Midwest, and will be available at liquor stores, retailers, bars, restaurants, golf courses, sports stadiums and music venues starting this spring. Super Lyte is sold in a Variety 8-pack with two cans of each of the four classic flavors: Fruit Punch, Orange, Lemon Lime and Blue Chill. 

Super Lyte is available direct-to-consumer online and in-stores in select states. Super Lyte has an SRP of $19.99 for the Variety 8-Pack.