Rochester, New York's Genesee Keg Tree will be lit this Friday night at 6:30 p.m., two days after the Rockefeller Tree lights up Midtown Manhattan. While not as traditional as the Rockefeller tree, the Genesee Keg Tree pays homage to the brewery and the 600-plus employees who work there. Built by brewery employees and retirees, the Keg Tree stands three stories high, consists of 532 kegs and has over 30,000 holiday lights. On Friday night, thousands of people are expected to attend the lighting ceremony.