National Black Brewers Association successfully introduced Black Brewer's Day, a day dedicated to recognizing and celebrating the rich heritage and contributions of Black beer brewers throughout American history. Efforts this year have resulted in 16 cities within the United States recognizing this day as an official holiday set to be observed annually on Oct. 10th. This occasion commemorates a pivotal moment in brewing history, paying homage to the trailblazers who have shaped the industry.

The 16 cities & states that celebrated this year included: California, Los Angeles County, Louisiana, Oklahoma, Lucas County (OH), North Las Vegas County (NV), Atlanta, Cleveland, Durham, Las Vegas, Little Rock, New Orleans, Montgomery, Sacramento, St. Louis and Toledo), with more to come in 2024.

Black Brewer's Day marks the remarkable journey of Theodore A. (Ted) Mack, Sr. and his visionary associates, who, on October 10, 1970, celebrated the acquisition of People's Brewing Co. in Oshkosh, Wis.. This momentous occasion was witnessed by over 2,000 guests, including stockholders, local and state legislators, and notable dignitaries. On that fateful day, Mack made history by becoming the first black brewery president in the United States, and People's Brewing achieved the distinction of being the first black-owned brewery ever.