OJOY Intros Sparkling Blanc, a Non-Al Wines

OJOY Wine Co. introduces Sparkling Blanc, the flagship offering in its collection of fine dealcoholized wines. Unlike other non-alcoholic wines that lack flavor and depth, Sparkling Blanc is "bursting with character and complexity, suited perfectly for the discerning palates of people who love wine," Ojoy says.

"When I stopped drinking alcohol, I found myself yearning for a high quality NA wine that tasted as good as ordinary wine," says OJOY Founder/CEO Marc Wendt. "We launched the brand to offer an option to wine lovers that delivers on taste without the typical downsides ordinary wine can have–headaches, hangovers, and dehydration."

Besides the advantage of avoiding a hangover, OJOY offers another edge over ordinary wine: lower calorie intake. Whereas ordinary wine contains on average 12% abv and 150 calories per glass, OJOY Sparkling Blanc contains less than 0.5% abv and only 15 calories per glass. With up to 90% fewer calories than ordinary wine, Sparkling Blanc offers people focusing on diet, health, and wellness a new option in social settings.

OJOY's Sparkling Blanc 8 Pack, 355 mL Cans is $99 at Amazon; Sparkling Blanc 4 Pack Limited Edition Gift Set, 355 mL Cans, Set of 2 Wine Tumblers ($59, drinkojoy.com)

Subscribe to Kane's Beverage News Daily

Don’t miss out on the latest issues. Sign up now to get access to the library of members-only issues.