On Biggest Party Night of Year, Draft Volumes Fell 17.1%

On the biggest party night of the year, Thanksgiving Eve (Nov 23), draft volumes saw a -17.1% decline when compared to its 2021 counterpart. In 2021, on-premise volumes were up significantly (+79.7%) compared to 2020 Thanksgiving Eve, which was impacted negatively due to Covid protocols, BeerBoard reported.

Thanksgiving Eve typically sees a massive spike in draft volume over a "Regular Wednesday). When looking at 2022, there was a -2.3% decline on Nov. 23 when compared too Nov. 16. In 2021, there was a 69.2% lift nationally when compared to the previous Wednesday (the "Regular Wednesday" in our data).

Light Lager continued to have a firm grip on the No. 1 position followed by Lagers (#2), IPA (#3), Belgian Wit / White Ale (#4) and Euro Ales (#5). This is a change from a regular Wednesday, where Euro Ales checks in at #14. Strong Ales checked in at #10, up from its regular position of #17.

Top Brands Poured
The Top 10 brands poured on Thanksgiving Eve 2022 (nationally):
1. Bud Light
2. Michelob Ultra
3. Miller Lite
4. Modelo Especial
5. Coors Light
6. Dos Equis Lager Especial
7. Blue Moon Belgian White
8. Yuengling
9. Stella Artois
10. Budweise