O’Neill Vintners & Distillers Acquires Wellness Category Leader Fitvine Wine

O’Neill Vintners & Distillers said it acquired FitVine Wine.  Terms weren't disclosed.

“Our focus for the last seven years has been to build a portfolio of great brands appealing to the modern wine drinker” said Jeff O’Neill, Founder and CEO, O’Neill Vintners & Distillers. “We see a tremendous opportunity to continue to strengthen and expand FitVine nationally driven by our commercial team, distributors and trade partners.”

With the slogan ‘We crush grapes. You crush life,’ FitVine produces California varietal wines SRP $16 to $20 including: Sauvignon Blanc, Chardonnay, Pinot Noir, Syrah and Cabernet Sauvignon, and Prosecco from Italy. Its varietals have  low sugar, low tannins, and low sulfites.

FitVine is currently ranked in the top 100 brands in both the Liquor and Food channels according to Nielsen ending Oct. 8, 2022.  Additionally, Nielsen named FitVine as “The Best of the Best” Growth Brand award winner and its “Top 5 Growth Brand Parade” award winner. In April 2022, M. Shanken Communications named FitVine as a 2021 Impact “Hot Brand” award winner.

Zepponi & Co. served as the exclusive financial advisor to the majority owners of FitVine, LLC.

Subscribe to Kane's Beverage News Daily

Don’t miss out on the latest issues. Sign up now to get access to the library of members-only issues.