Patagonia Launches Brewery Partner Program with 11 New Beers
Patagonia introduced a new brewery partnership program. The inaugural cohort of breweries each produced an original easy-drinking Kernza lager, co-branded with Patagonia, brewed with regionally-sourced organic ingredients, including Regnerative Organic Certified Organic Kernza and made available in their local area.
By making beer with more perennial grains, breweries have the potential to move the industry toward a more regenerative future. Perennial crops like Kernza require minimal tilling, increase soil organic matter, improve soil health and water-holding capacity, and help fight the climate crisis. Patagonia is confident that ongoing research will also confirm that Kernza draws down and stores more carbon in the soil than annual grains. When used in beer, it adds a deliciously rich but subtle, nutty flavor.
The initial list of brewery partners includes:
● Allagash Brewing Company (Portland, ME)
● Arizona Wilderness Brewing (Gilbert, AZ)
● Aslan Brewing Co. (Bellingham, WA)
● Bang Brewery Company (St. Paul, MN)
● Hopworks Urban Brewery (Portland, OR)
● Maui Brewing Company (Kihei, HI)
● Odell Brewing Co. (Ft. Collins, CO)
● Rhinegeist Brewery (Cincinnati, OH)
● Russian River Brewing (Sonoma County, CA)
● Sierra Nevada Brewing Co. (Chico, CA)
● Topa Topa Brewing Company (Ventura, CA)
Participating breweries will each contribute 1% of Patagonia beer sales (matched by Patagonia) to local nonprofits that support environmental initiatives and meet 1% for the Planet eligibility criteria.