Pernod Ricard's BarSmarts Has a Spanish Option

The Spanish-language version of the program is launching Sept. 15, expanding access and support for Hispanic and Latinx communities.

Bureau of Labor Statistics estimates that employment for bartenders will grow 32% over the next eight years (from 2020 to 2030) — a rate that's much faster than average, making these skills even more covetable as the industry continues to rebuild from the pandemic.

"Bartenders remain an integral part of the on-premise experience, and after the last couple of years, there's a need to develop talent — and help fill roles — from the ground up," says Kevin Denton-Rex, Head of Mixology and Education, Pernod Ricard USA. "The initial response to our new program has been very positive, and we're excited about the number of people who are choosing BarSmarts as a tool to begin or expand their bartending career."

With two levels, Basics and Professional, the BarSmarts program is designed to educate everyone from trained mixology professionals looking to level up their skills to new bar enthusiasts who are passionate about the art of cocktail making. It also helps connect all participants with prospective employers, expanding opportunities for the next generation.

BarSmarts provides an opportunity for anyone, anywhere to grow their skills in the comfort of their own homes and on their own schedules, for a flat $29 registration fee. The program also features the following updates:

• A robust job board, connecting prospective employers with qualified candidates
• Diverse, best-in-class mixologists contributing to the platform including Chanta Hunter, Haley Traub, Misty Kalkofen, Jane Danger and Jack Schramm
• Exclusive access to thought leadership content through a strategic partnership with the Welcome Conference, an annual hospitality event founded by acclaimed restaurateur, Will Guidara.