Phenomenal Spirits Expands to Europe

Phenomenal Spirits highly successful RY3 Whiskey and Ron Izalco Rum portfolios to four new European markets, with an eye towards continued expansion to the Asia-Pacific region.

Beginning in October, RY3 whiskey and Ron Izalco Rum will be available in Denmark, through H.J. Hansen Vin A/S, Germany through Haromex Development GMBH, and Slovenia through RR Selection and Hungary through Premirum.

“Since we first launched the RY3 Whiskey & Ron Izalco Rum brands in the US just three years ago, the success of both brands has fueled further expansion to seventeen states across the country and provided the launching pad needed to take these two exquisite, super-premium craft brands to the global market,” said Karthik Sudhir, founder/CEO.

Leading the global expansion charge is Barry Sly, Phenomenal Spirits’ newly appointed International Commercial Manager, based in the UK. His previous experience includes Heineken, Fentimans, Coors Brewers and Global Brands, among others.