Remy Celebrates Asian Heritage, Tradition, Culture at New Year

Rémy Martin has teamed up with a group of cultural tastemakers to toast to the Year of the Rabbit, celebrating their unique backgrounds and traditions through Family Spirit. The campaign, entitled "The Lunar New Year Family Spirit" spotlights the intersection of heritage, tradition, and modernity while bringing to life a celebration, guided by the Family Spirit and centered around the timelessness of Rémy Martin XO. Through this campaign Rémy Martin showcases the excellence of Rémy Martin XO and honors Asian culture and the distinct traditions across the generations of families and friends who gather at the table of Lunar New Year celebrations.

Rémy Martin brings together actor and martial artist Lewis Tan; fashion influencer Jessica Wang; Michelin-starred chef Brandon Jew; photographer Kevin Wong; and cultural entrepreneur and producer Danielle Chang, to illustrate how each of their cultures and experiences have shaped their Lunar New Year celebrations and how they individually personify excellence.

"Rémy Martin celebrates diverse cultures in which rich tradition, values, and voices can be expressed from one generation to the next, while encouraging each individual to express themselves in new ways," said Tina Reejsinghani, Vice President, Rémy Martin Americas. "With our incredible talent partners, this campaign showcases how Rémy Martin XO is a celebratory staple at the Lunar New Year table. While our family and traditions evolve, a table with Rémy Martin XO allows for friends and family from various cultures to join together to toast to the new year."