Riboli Family Wines, family-owned and operated since 1917, is proud to announce the launch of its latest brand – Riva de la Rosa -  a collection of unique, approachable, easy-to-drink white wines from Italy's notable wine regions of Piemonte, Toscana, Marche, and Lazio.

Sourced from Italy's diverse terroirs and named for the roses planted to watch over the vineyards, Riva de la Rosa, or "Shore of the Rose," is a collection of crisp, refreshing, light-bodied white wines. All have less than 13% ABV, showcasing Vermentino, Gavi, Verdicchio, and Frascati. Italy's cooler, coastal influence makes these wines approachable and easy to drink thanks to the influence of the sea and mineral-rich soils, which provide incredible salinity to the wines. Such versatility lends itself to countless food pairing opportunities.

"We are thrilled to introduce a dynamic new collection of Italian white wines from the regions for which they are best-known," says Steve Riboli, president/CEO. "Riva de la Rosa captures the essence of Italy's coastal beauty, its rich history, and its vibrant culture. We want to cater to consumers who are interested in trying and enjoying unique white wines-something different from traditional varietals."