It's a clever idea: everything you need for a craft cocktail except the spirit and (maybe) the water. "Steep for 3 minutes in cold water and enjoy. You'll never mix a cocktail from scratch again." That's the premise behind Sayso, which bills itself as "the first-ever craft cocktail tea bag."
To mark its first anniversary, Sayso said it will replace its current box packaging with pounches made from post-consumer, recycled, materials. The packaging design will permit a lower price of $16 for eight teabags, down from $24.
The certified women-owned beverage category disrupter is bridging the gap between ready-to-drink mixers and labor-intensive cocktail kits by offering a versatile option for cocktail enthusiasts and non-drinkers alike in a sophisticated, easy format. Unlike traditional cocktail mixers that are loaded with artificial flavors and excessive amounts of sugar, Sayso offers an all-natural alternative using only the freshest, granulated ingredients including dehydrated fruits and herbs dried at peak flavor.
Sayso's successful product lineup includes the Skinny Spicy Margarita (TikTok viral best seller), Rosemary Honey Moscow Mule (best seller in non-alcoholic bottle shops), Skinny Cardamon Paloma, and the classic Old Fashioned.
Launching this summer, the classic Espresso Martini is a trending favorite and the Hibiscus Cosmopolitan in early Fall offers an approachable, low-sugar option with an elevated Sayso twist, the company says.
The biodegradable tea bags, expertly portioned, provide the perfect balance of taste and convenience requiring no shaking, blending, or mess when cocktail crafting. Just steep the bag in cold water for 3 minutes, add your spirit of choice (or skip it for a mocktail!), and add ice, for the fastest and easiest way to create a premium craft cocktail at home or on-the-go.
Co-founder Alison Evans said, "We look forward to continuing to expand our retail footprint, partnerships, and collaborations this year to bring Sayso to even more cocktail lovers nationwide. We're excited to see our products hit the shelf at Citarella, Fairway, Gourmet Garage, and Bristol Farms this month."
SAYSO products can be purchased on its website, Amazon, and in select retail stores.