Share a Splash Wine Co. hired Erle Martin as chief executive officer.

He previously led both the Coppola and Crimson Wine Group organizations. Martin has held senior executive roles on the distribution side of the business, most recently with Winebow. With nearly four decades of experience across both the producer and wholesaler tiers of the wine industry, he brings a rare and comprehensive perspective to the role.

Yoav Gilat, founder, will transition from CEO to executive chairman, focusing on  long-term strategy, innovation, board governance, mentorship, and maintaining Share a Splash's unique company culture.