Stella Artois's new television commercial for its "Let's Do Dinner" campaign is grounded in the question, “If you could have dinner with anyone, who would it be?” and invites 21+ consumers nationwide to win a seat at an epic, one-of-a-kind dinner experience, The World’s Most Fascinating Dinner, in New York City this fall.
Stella Artois’ latest commercial opens with Zoe Saldaña asking “If you could have dinner with anyone, who would it be?” and shows Matt Damon, Ludacris, Jeremy Allen White and Zoe going back and forth on their dream dinner guests. The commercial wraps with the stars inviting 21+ consumers to join them at The World’s Most Fascinating Dinner. The spot will run from Memorial Day through Labor Day across the U.S.
“Let’s Do Dinner” will be one of the most fully-integrated campaigns in the past five years for Stella, maximizing all channels to continue driving the brand’s message around the importance of connection over meals.
“We are thrilled to dive into this next step in Stella’s journey, reinforcing the brand’s role in driving authentic connection and conversation around meals,” said Marcela Garcia, vp-marketing for Stella Artois. “Stella wants to make dinner an occasion to look forward to again, and pour life back into the table. We are excited to invite consumers to win a seat at an epic, one-of-a-kind experience at the World’s Most Fascinating Dinner, bringing together some of the biggest global icons to underscore the importance of connection around the table.”
To win a chance for a seat at the table, 21+ fans can check out all special edition 12-pack bottles and cans, featuring Stella’s celebrity partners and a QR code to learn how to enter, or visit www.stellaartois.com/letsdodinner. The 15 grand prize winners, to be announced the week of Sept. 4, will receive travel and accommodation for two, along with two seats to The World’s Most Fascinating Dinner. Alongside the Grand Prize winners, Stella is giving fans chances to win instant prizes like Stella merchandise and $25 Uber Eats gift cards through the “Let’s Do Dinner” partnership.