SunnyD Vodka Seltzer Rolls Out Nationwide

SunnyD Vodka Seltzer is rolling out nationwide and will be featured at select Walmart stores beginning Saturday March 11, 2023. SunnyD Vodka Seltzer comes in a convenient four-pack with a suggested retail price of $9.99.

"SunnyD is a powerful brand, the most boldly unique orange drink on the planet," said Ilene Bergenfeld, Chief Marketing Officer, Harvest Hill Beverage Company. "Consumers are passionate about this iconic brand, rooted in nostalgia but with a taste that resonates today. Many have told us that they enjoy SunnyD as a mixer and asked for this product. So, we looked at the hard seltzer category, and thought, good, but we can do better. And SunnyD Vodka Seltzer was born."

In a blind taste-test:

• 57% said it's better than the hard seltzers they usually drink. "Great color, texture, and aroma. Great after taste, very refreshing and easy to drink".
• 85% said it tastes unique and 87% said this is different from other hard seltzers. "The orange taste was strong in an amazing way, full of flavor".
• 72% agree that this is different than other products currently on the market.

"SunnyD Vodka Seltzer is meant to be enjoyed with friends, when it's time to connect and chill out," added Bergenfeld.

Available in a 4-PK of 12oz Slim Cans, each can brings a bold orange flavor and is 4.5% ABV, 95 calories and made with real fruit juice, and includes zero grams of sugar. Single 12oz cans are also available to purchase.

"We have developed something we know adult SunnyD fans and hard seltzer enthusiasts alike will be proud to enjoy," concluded Bergenfeld. "We look forward to hearing what they think and, based on what we've heard so far, we think SunnyD Vodka Seltzer may be the best news ever."