Corporate Social Responsibility

Spirits advertising and marketing should be placed in media only where at least 73.8%of the audience is reasonably expected to be above the legal purchase age (21+). That's the new standard adopted by three spirits industry trade organizations following release of new 2020 U.S. Census

The Salt River Cleanup has become an annual volunteer day of service for employees of the Four Roses Distillery.  “The water from the Salt River is the largest component in the production of our award-winning bourbon. Its clean, limestone-rich water has been used by distillers to make whiskey for more

Boston Beer Co. (BBC), makers of the iconic Samuel Adams beer, said it was donating $225,000 to the National Black Brewers Association (NB2A.). This donation is timed to the launch of the NB2A, an organization dedicated to addressing underrepresentation of Black people in the brewing industry.

The auction supports Sonoma County Vintners marketing programs and initiatives that support the wine trade and community. The auction featured 66 unique barrel lots ranging from 5 to 20 cases from 76 participating Sonoma County vintners. the highest selling barrel auction lot of the day, a 2022 Pinot Noir from

From Earth Day until Cinco de Mayo purchases of Astral Tequila help support creation of two adobe bricks which are used in making houses in Jalisco, Mexico.  Construction of 10 houses if currently underway in Jalisco. "The Adobe Brick Project was created to help empower and uplift our local

Reciprocity has become a member of 1% For The Planet, a global network of businesses and individuals committed to tackling the world's most pressing environmental issues. Members of 1% or the Planet pledge to devote 1% of sales to environmentally-focused organizations. Reciprocity is now one of more than

Damian McKinney, CEO, Stoli Group, will be awarded the Harvey Milk Foundation Global Business Leadership Award. Only the second award of its kind, the honor will be bestowed at the 7th Annual Diversity Honors Gala which honors individuals from around the world who have made significant contributions to world peace

Samuel Adams invites brewers nationwide to apply for its 12th annual Brewing & Business Experienceship, offering valuable mentorship for craft brewery founders through its philanthropy program, Brewing the American Dream. Together with the 2022 Experienceship winner, Checkerspot Brewing Co. out of Baltimore, MD, Samuel Adams announces a limited-edition collaboration brew,

Distilled Spirits Council of the U.S. (DISCUS) was awarded the 2023 Energy Star Partner of the Year Award by the U.S. Environmental Protection Agency (EPA) and the U.S. Department of Energy for its partnership in sharing best practices and resources on energy-saving tools for distilleries. “This special

Republic National Distributing Co. announced its partnership with Pernod Ricard (PRUSA) to help keep roads safer during celebrations surrounding the St. Patrick’s Day holiday. The partnership with RNDC sponsors up to $100,000 in $10 Uber vouchers that will be distributed among RNDC’s Jameson markets through March 20,