Marketing

Drizly launched its new "What's It Gonna Be?" marketing campaign. The campaign showcases how online beer, wine and spirits marketplace pioneer helps people find the right drink for the moment - from the everyday, to holidays and special occasions. This new marketing vision kicks off with

Molson Coors Beverages Co.'s Blue Moon has a number of iterations – it's the No. 1 craft brand, the No. 1 light craft brand with Blue Moon LightSky (soon to be Blue Moon Light) and a new Blue Moon Non -Alcoholic. All of these will be tied

Ron Zacapa announced its partnership with the prestigious Latin American Fashion Summit (LAFS). Expanding its continued support for the creatives honored, Zacapa will double the prize value for the three winners of the coveted Designer of the Year award categories. Additionally, Zacapa announced Raul Lopez of Luarthe as the first-of-its-kind

Bulleit Frontier Whiskey opened up a new chapter of the Bulleit Pioneer Project last night with the Bulleit Limitless Lounge; a multisensory immersive bar experience in Downtown LA. The Pioneer Project is Bulleit's multi-year commitment to championing and amplifying those breaking new ground in culture. The Bulleit Limitless

Four Branches Bourbon is donating $13 to Folds of Honor for every Four Branches Bourbon Folds of Honor Limited Edition Commemorative Gift Set sold. Folds of Honor is an organization dedicated to providing scholarships to spouses and children of America's fallen or disabled military and first responders. The

For the first time ever, an American distillery has taken home the highest honor in whisky. Michter's, a Louisville-based bourbon and rye producer, eclipsed the biggest names from Scotland, Japan, Ireland, and beyond to rank first overall in the newly-released 2023 World's Most Admired Whiskies top

The Original Pickle Shot, launched in 2018 and now the top-selling pickle brine-infused vodka in the U.S., has selected Brazen Imports & Consulting to represent the brand as it builds to exceeding the 100,000-case milestone this year. Founded earlier this year by longtime industry veterans Laura Becraft and

Some 20% of On-Premise consumers typically visit experiential bars such as karaoke bars and comedy clubs this year, according to the latest research from CGA by NIQ. That's two percentage points higher than last year. Not surprisingly, the highest volume of visits is among those who are 35-54

Community Spirit Vodka, the award-winning B Corp-certified brand, has partnered with One Grand Books to curate a selection of books by queer authors in celebration and recognition of LGBTQ+ History Month. The collection of 20 novels, memoirs and histories that have helped shape the conversation around queer rights and aspirations

Champagne Taittinger announces the final call for applications for the prestigious 56th annual Le Taittinger. Established in 1967 as Le Taittinger, this celebrated competition is dedicated to preserving the richness of culinary heritage and passing it on to future generations of talented chefs. With just two weeks remaining in the