Marketing

(Another in a series about how the Distilled Spirits Council led the transition of the public's perception of the liquor industry.) All through the 1980s, the alcohol industry as a whole, and the distilled spirits segment in particular, found itself under unrelenting attack on two fronts. Mothers Against

MHW Ltd. opened the 'Make Your Mark with MHW' Brand Pitch Competition, which gives international beverage alcohol brands the chance to win $15,000 worth of MHW's U.S. importation and distribution services to enter or expand into the U.S. market and a $2,500

A new social media platform says it enables wine and spirits brands to set up loyalty rewards programs to incentivize responsible consumption during in-person social occasions, inspiring community engagement around the drinking occasion and providing the opportunity to redeem tokens for exciting brand experiences and gifts that are compliant within

American Airlines passengers will be served a Ferrari brut from Tretino, Italy, rather than bubbles from Champange. The Ferrari brut is made with 100% Chardonnay grapes, as is Ruinart's Blanc de Blancs Champagne. And it's produced the same way, so the change so be minimally noticeable.

Maker's Mark Bourbon's new global brand campaign, "Make Your Mark," which creates a singular lens for all aspects of brand building the world over as Maker's Mark pursues its ambition to become an iconic global American whisky brand, expanding on its strong

For the first time this fall, Uncle Nearest Single Barrel Whiskey will be available nationwide.  And whiskey fans across the country will decide which five states will get it first.  Currently, Uncle Nearest Single Barrel Whiskey is only available to purchase online and at Nearest Green Distillery in Shelbyville, Tennessee.

On the heels of Bud Light’s recently-announced “Easy to Summer” platform, part of the larger Easy to Drink, Easy to Enjoy campaign established at the Super Bowl, the brand is now making it easier than ever for 21+ fans to see their favorite rock and country artists live this

Brand owners are now on notice that federal trademark law is basically limited to the United States.  If a company wants to sell outside the U.S. and to enforce its trademark rights, it must have strong agreements with licensees, partners or agents outside the U.S. and it must

The winner of the 12th annual Samuel Adams Brewing the American Dream program is Funkytown Brewery, Chicago. The Brewing & Business Experienceship is an annual program that invites craft brewers nationwide to apply for the chance to win unparalleled access to brewing and business resources from experts at Samuel Adams,