On Premise

As the appetite of US consumers continues to shift in favor of domestic leisure travel, CGA by NIQ’s latest Hotel BevAl Opportunity Study explores the wealth of opportunities for drinks suppliers to supply to increasing demand in this growing sector. Almost two in five U.S. On Premise visitors

Among restaurant operators that offer alcoholic beverages with takeout or delivery orders, roughly 9 in 10 offer it with takeout orders, cementing a line-item that already accounts for an average of 21% of sales among full-service restaurants. In fact, casual dining leads the way in off-premises options, with nearly all