Topic
Strategy
A collection of 5 issues
Good News for Debra Crew: Tequila is Surging Outside U.S., Mexico -- IWSR
Diageo has benefitted mightily from the growth of high-end tequila, and the company's new CEO, Debra Crew, has made it clear she intends to export the U.S. enthusiasm for agave-based spirits to the rest of the world.
There's a reason for that: demand for premium
WSJ: Diageo's Biggest Problem: U.S. Sales Are Flat or Falling
A Wall Street Journal analysis of Diageo's previously scheduled investor day notes the company has explained a sudden downward revision to its previous guidance by pointing to Brazil and Latin America.
Diageo expects organic sales in Latin America to fall more than 20% from a year earlier in
Flavor Key Strategy Beyond Beer Aisle: Molson Coors
Speaking at the Molson Coors Beverage Co.'s distributor conference, the company's chief commercial officer, Michelle St. Jacques, said flavor is the company’s top priority beyond the beer aisle.
“We are winning in flavor,” she said. “Molson Coors was the second-fastest major brewer in flavor, growing
How Breakthru Identifies Potential in Emerging Brands
According to Oppe, there are three umbrella elements that make a brand stand out and indicate they are ready to partner with Breakthru: product, purpose and people, says Jenna Oppe, National Director, Emerging Brands at Breakthru Beverage Group.
According to Deloitte's 2022 Global Marketing Trends report, consumers want