Thanksgiving Eve Draft Volumes Eased 2.5%

On the biggest party night of the year, Thanksgiving Eve (Nov 22), draft volumes saw a second consecutive dip of -2.5% compared to the same night in 2022, BeerBoard said. In 2022, on-premise draft volumes were down a sizable -17.1%.

However, BeerBoard added, the usual on-premise "bump" did occur when week-over-week figures across draft (up 45%), packaged (up 61%) and spirits (up 26%).

Thanksgiving Eve saw no movement among the Top 5 styles when compared to 2022. Light Lager continued to have a firm grip on the #1 position followed by Lagers (#2), IPA (#3), Belgian Wit / White Ale (#4) and Euro Ales (#5). When looking at the previous Wednesday (Nov 22 v Nov 15, 2023), Light Lagers were +46%, Lagers +53% and IPAs +29%.

Top 10 Draft Brands Poured Nationally in 2023
2023 Rank / Brand / 2022 Rank in parenthesis (#)
1. Michelob Ultra (2)
2. Miller Lite (3)
3. Bud Light (1)
4. Coors Lights (5)
5. Modelo Especial (4)
6. Blue Moon Belgian White (7)
7. Dos Equis Lager Especial (6)
8. Yuengling (8)
9. Busch Light (11)
10. Stella Artois (9)

Packaged Products Climb
As referenced previously, Packaged products were a healthy +61% over the previous Wednesday. The top products among styles were:  

Style, Brand, Overall Rank among Packaged products in parenthesis (#) / Volume Share
Import: Corona Extra (#1 overall) / 16.3%
Domestic: Michelob Ultra (#2 overall) / 12.4%
Malt-Based Seltzer: White Claw Black Cherry (#9 overall) / 2.5%
Sprits-Based Seltzer: High Noon Sun Sips Pineapple (#16 overall) / 0.7%
Craft: Yuengling (#15 overall) / 0.81%

Spirits See Lift Over Previous Wednesday
As referenced previously, Spirits products were +26% over the previous Wednesday.
Rank of Spirits Styles
#1 Bourbon, Whiskey, Canadian
#2 Vodka
#3 Tequila, Mezcal