Tres Generaciones unveiled its 50th Anniversary Añejo, the third bottle in the brand's Legacy Edition Series of tequilas. The new liquid is a unique expression celebrating three generations of distilling at La Perseverancia distillery and paying homage to Don Francisco Javier Sauza's original recipe, which he crafted 50 years ago to create a tequila masterpiece.
The 50th Anniversary Añejo is displayed in a limited edition, green ceramic bottle inspired by the Dons' original 1973 decanter that put tequila on the world stage with other premium spirits of the era.
"The 50th Anniversary Edition represents the long-standing expertise that is unique to Tres and the three Dons who shaped tequila as we know it today," said Rashidi Hodari, managing director of global tequila at Beam Suntory. "We'll mark the brand's 50 years by celebrating everything that the Sauza family worked so hard to accomplish, while also carrying on their legacy by championing the same spirit of perseverance in future generations."
Tres Generaciones 50th Anniversary Edition is now available in limited quantities nationwide for a suggested retail price of $199.99 for a 750ml bottle.