The value of the U.S. system of alcohol beverage regulation was demonstrated once again when when British police, in a coordinated sting, discovered 90 pallets of counterfeit wine and Prosecco valued at 500,000 GBP (about $666,560 U.S.) in warehouses scattered acrss Essex, England.

“Seizing over 67,000 bottles of counterfeit product and making an arrest sends a strong message to those who seek to profit from deceiving consumers – we will take action,” said Andrew Quinn, head of the National Food Crime Unit, in an official statement.

“Food fraud is not a victimless crime. It undermines legitimate businesses and erodes consumer trust. In this case, the concern is one of authenticity and quality – consumers deserve to know that what they are buying is exactly what it claims to be.”

The investigation involved the Metropolitan Police, the North Regional Organised Crime Unit Gangs Partnership, Essex Trading Standards and the FSA’s Wine Inspection Team as well as Enfield Local Authority and Trading Standards and Epping Forest District Council.

Fake wine has been a repeated problem for the United Kingdom. Back in 2013, Wine & Spirits Wholesalers of America suggested a system similar to the U.S. three-tier beverage alcohol control system to address a host of safety and revenue concerns.

The suggestion, filed with H.M. Revenue and Customs (HMRC), a United Kingdom tax and regulatory agency. came in the wake of a wave of public health and safety incidents related to counterfeit or adulterated alcohol.

Media reports at the time indicated officials have identified as much as £1.2 billion (GBP) in uncollected tax revenue lost each year in the illegal market. In addition, consumers in the U.K. had consistently encountered adulterated or counterfeit product sold outside legal distribution channels, including fake products causing death or serious illness. Apparently those issues persist.