J. Lohr Vineyards & Wines launches its 2023 #JLohrWomen campaign, a program aimed at celebrating diversity in the wine industry and those who inspire and mentor others. An integrated campaign featuring many J. Lohr team members from various company roles, #JLohrWomen: Join the Conversation endeavors to elevate gender equity for the alcohol beverage industry by creating new opportunities for professional entry into wine businesses.
As of 2018, only 4% of C‑suite positions in the wine and spirits industry were held by women (compared to 22% of C‑suite roles across all industries in the same year). Additionally, out of over 4,200 wineries in California, only 14% reported having a woman as their lead winemaker in 2020. “Social equity in the wine business has been fundamental to J. Lohr since our founding almost fifty vintages ago,” says J. Lohr Co-owner and Chief Brand Officer Cynthia Lohr.
J. Lohr is launching three LinkedIn Live webinars — one each in January, February, and March 2023. Each of these will focus on one of three different wine industry career areas: Marketing, Sales, and Science. Hosted by the women of J. Lohr, these sessions will spotlight the panelists’ career paths, best practices, and tips for learning, growing, and advancing in their specific disciplines.
Following each LinkedIn Live session, attendees will have the opportunity to apply for exclusive one-on-one Shadow Days with leading J. Lohr executives in each discipline (Marketing, Sales, and Science). Shadow Days at J. Lohr are open to anyone interested in growing their knowledge or advancing their career path in wine, including students and professionals already in the beverage industry. Two Shadow Days for each discipline will take place. The first will be open to individuals within the state of California who are over the age of 21 for a day-long, sponsored visit to J. Lohr’s San Jose, Greenfield, or Paso Robles locations. The second will be open to any individual over the age of 18 nationwide, for a half-day virtual Shadow Day and discussion. Applications will be accepted for thirty days following each of the LinkedIn Live sessions. Please visit jlohr.com/jlohrwomen for J. Lohr Shadow Days details, rules, and applications.