ALB Vodka introduced its first billboard, located above the entraance to the Lincoln Tunnel. The billboard is an extension of the brand’s successful New York City–based out-of-home campaign, which targets commuters via taxi toppers and subway ads. It marks the first step in an ongoing expansion as the brand deepens its presence in New York City — its home away from Albany — and further cements its identity as New York’s vodka.

The campaign is complemented by a pair of wrapped Cybertrucks seen cruising the city daily and amplified across social media to extend its reach beyond the five boroughs. While proudly rooted in New York, ALB Vodka’s footprint continues to grow far beyond state lines: the brand is served on JetBlue domestic and international flights and is expanding its presence throughout the Caribbean, underscoring ALB Vodka’s growing reach from its New York roots to audiences worldwide.