The Glenlivet Marks What It Means to Be a Dad This Father's Day

The Glenlivet, Speyside Single Malt Scotch Whisky, and Underground Overground, the comedy collective known for bringing comedy to unconventional places, have teamed up to debut "Cocktails and Comedy: A Spirited Celebration of Modern Dads."

The Glenlivet asked artificial intelligence to write a whisky commercial for Father's Day. The resulting script reflected outdated stereotypes of how dads are typically represented. The Glenlivet enlisted real dads and their adult children to read and react to the scripts written by AI. The film seeks to open a conversation about what defines the qualities of a modern-day dad and will be supported across The Glenlivet's paid & owned channels June 5th – 18th.

The one-night-only comedic performance will take place in New York City on June 13, ahead of Father's Day weekend. The idea is to celebrate all fathers by shining a light on what it means to be a dad today while challenging stereotypes around how they are typically represented. Tickets are $20, and all proceeds will be donated to Real Men Charities, which seeks to positively influence the way the world celebrates family and community.

The Glenlivet has a nearly 200-year history of breaking traditions and setting new standards in Single Malt Scotch Whisky and beyond. An unconventional way to celebrate Father's Day, 'Cocktails and Comedy: A Spirited Celebration of Modern Dads,' continues The Glenlivet's mission to support today's scotch drinker and challenge outdated perceptions within the prestigious Single Malt Scotch Whisky category.

Subscribe to Kane's Beverage News Daily

Don’t miss out on the latest issues. Sign up now to get access to the library of members-only issues.