James Beard award-winning chefs Jody Williams and Rita Sodi, proprietors of the Via Carota restaurant in New York's West Village, have launched Via Carota Craft Cocktails.

The category-defining cocktail range was designed to be accessible while delivering the highest quality, and currently comprises six Via Carota-quality pours in bar cart-worthy packaging designed by Stranger & Stranger. At launch, the portfolio will consist of three ready-to-pour recipe families with two cocktails each, with plans to expand over time:

• Negroni Family: Classic Negroni and White Negroni
• Bourbon-Based Cocktail Family: Old Fashioned and Signature Manhattan
• Martini Family: Espresso Martini and Signature Martini

“Our vision with Via Carota Craft Cocktails is to allow people to enjoy the magic of a festive cocktail hour or the warmth of a dinner with friends…wherever life finds them,” said Chief Executive Officer Bart Silvestro.

Via Carota Craft Cocktails are now available at drinkviacarota.com for $39, with local and nationwide availability planned in the coming months.