What Drives Dry January

Top motivators for staying sober in January include a desire to be healthier (52%), losing weight (35%), and the ability to focus better on personal or work goals (33%).  

That's according to an online Harris Poll conducted for Go Brewing, an Naperville, Ill., company  that was the first non-alcoholic taproom in Illinois.  

Joe Chura, founder/president, says Go's products make it easier to moderate.