What Drizly's Top-Selling Spirits Tell Us

Spirits represent 45% of total sales on Drizly in 2022 to date. It’s the largest category sold on the platform, and it’s been on the rise over the past few years. In 2021, spirits held a 44 percent share, while in 2020 and 2019 the category held a 41 percent and 38 percent share, respectively.

While a lot has changed over the past couple of years, Drizly says macro trends are evident among the best-performing SKUs. Following the general trend toward premiumization, for example, the average price point of the top 20 spirits on Drizly has gone up from $31.60 in 2020 to $32.75 in 2022.

Whiskey is the largest liquor subcategory on Drizly with a 35 percent share in 2022 to date. That’s followed by vodka (23 percent share), tequila (19 percent share), and ready-to-drink (RTD) cocktails (five percent share).

When it comes to overall Drizly share, these subcategories are also among the most prominent on Drizly. Spirits subcategories make up six of the top 10, led by vodka at number three (nine percent share on Drizly overall), bourbon at four (six percent share), blanco tequila at six (four percent share), Scotch whisky at seven (three percent share), hard seltzer at eight (three percent share), and reposado tequila at 10 (two percent share).

Tequila SKUs in particular overperform among the top 20 sellers. Seven of the top 20 are whiskey, while six are tequila, five are vodka, one is an RTD, and one is a brandy.

Tequila and RTDs have continued to make inroads into the top-selling spirits on Drizly since 2020. Clase Azul, for example, was the number 19 spirit in 2020, but it is the number three in 2022. The increased interest in reposado tequilas is also reflected, as Casamigos Reposado newly joins Clase Azul Reposado on Drizly's top 20 list compared to 2020. Tanqueray and Hendrick’s, the two gins that made it into the top 20 spirits in the first half of 2020, are both absent in 2022’s top 20 list.

RTDs are a new addition in the top-selling spirits SKUs compared to 2020, and High Noon leads the way. Other RTDs that didn’t crack the top 20 but are worth paying attention to are the High Noon Tropical Variety Pack and Cutwater Tequila Lime Margarita, which both fall within the top 100 spirits SKUs in 2022 to date.

Here are the 20 best-selling spirits on Drizly thus far in 2022:

1. Tito’s Handmade Vodka
2. Casamigos Blanco
3. Clase Azul Reposado Tequila
4. Jameson Irish Whiskey
5. Grey Goose Vodka
6. Maker’s Mark Bourbon Whisky
7. Espolòn Tequila Blanco
8. Jack Daniel’s Old No. 7 Tennessee Whiskey
9. Smirnoff No. 21 Vodka
10. Bulleit Bourbon
11. Ketel One Vodka
12. Don Julio 1942
13. Hennessy V.S Cognac
14. Svedka Vodka
15. Casamigos Reposado
16. Patrón Silver Tequila
17. High Noon Variety Pack
18. Woodford Reserve Kentucky Straight Bourbon Whiskey
19. Fireball Cinnamon Whisky
20. Johnnie Walker Black Label Blended Scotch Whisky