What Sold on Drizly Over Labor Day

First and foremost, tequila, which snagged a 14% growth in overall share on Drizly over the 2022 Labor Day weekend compared to the 2021 Labor Day weekend.

Looking just at the spirits category on Drizly, reposado tequila experienced a 28% growth in share over the 2022 Labor Day weekend  compared to the 2021 holiday weekend, and silver/blanco tequila also saw an increase with 6% growth in share.

Light Lager

Within the beer category on Drizly, Light Lager experienced a 9% growth in share over the 2022 Labor Day weekend compared to the 2021 holiday weekend. American-Style Lager also saw an increase, with 19% growth in share, whereas the Hard Seltzer and IPA subcategories both experienced a 10% decrease in share.

Non-Alc

Non-alcoholic wine experienced a 20% percent growth in share over the 2022 Labor Day weekend compared to the 2021 holiday weekend.

Non-alcoholic beer experienced 20% percent growth in share over the 2022 Labor Day weekend compared to the 2021 holiday weekend.

Non-alcoholic spirits experienced a 50 percent growth in share over the 2022 Labor Day weekend compared to the 2021 holiday weekend.

RTDs

The RTD subcategory held 4.2% share over the 2022 Labor Day weekend on Drizly. This is a 40% growth in share from the 2021 Labor Day weekend when RTDs held 3% share on Drizly.

Hard Seltzer

The hard seltzer subcategory held 3.8% share over the 2022 Labor Day weekend on Drizly. This is a 17% decrease in share from the 2021 Labor Day weekendwhen hard seltzer held 4.6% share on Drizly.

 

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